CEO's call me when their business starts depending on their mood to function. I'm the ops ride or die bringing strategy, structure and systems to back it up.

Let's Talk Ops

The Reset · The Operator · The Digital COO ·

Who’s behind the ops magic?

Maci Parr is a Strategic Operations Partner and the Digital COO that CEOs call when they need back up. She brings high-level operational leadership to service-based businesses that are running without the structure, support or strategy they need to grow sustainably.

After navigating a series of personal losses in 2021 (and a front-row seat to how messy running a small business can get), she combined her background in customer service, sales and operations with her passion for wellness and mental health to build a business that helps CEOs create sustainable structured businesses that support the way they want to lead and live.

Meet Maci

A one-week operations sprint to assess how your business runs and build a smarter path forward →

Walk away with a strategic plan and actionable tools built to strengthen your systems, structure and team operations…
Ongoing operational leadership to manage systems, delivery and team accountability →
You focus on growth. I’ll lead the execution.
Executive-level partnership for CEOs who are done running the whole show alone →
You lead the vision. I’ll lead the infrastructure.

The Support CEOs Call In

The Reset · The Operator · The Digital COO ·

What it’s like to have me in your corner

It’s giving: ops brain on deck, big-picture thinking with sleeves rolled up and zero patience for unnecessary delays. I solve the CEO is the system problem.

When I’m in, I’m in. I lead the systems, direct the team and keep priorities clear so you’re not stuck being the only one who knows what’s going on.

Someone thinking 3 steps ahead and calling it out when we’re off track.
Follow-through that keeps things moving without you chasing people down.
A partner who cares about how your business runs and how it feels to run it.

Get the Vibe

STRUCTURE IS CUTE BUT RESULTS ARE BETTER

Maci has been an integral part of my business journey from the very beginning. She started as a Virtual Assistant for my agency, quickly proving her reliability, organizational expertise, and dedication. As my business grew, so did Maci's role. She seamlessly transitioned into assisting several of our clients with their administrative VA needs, showcasing her ability to adapt and deliver exceptional results.
Maci then evolved into the role of an Online Business Manager, taking on the responsibility of managing day-to-day operations for my agency, our clients, and the clients she had within her own business. Her attention to detail, dependability, and ability to keep both our team and clients on track have been invaluable.
She is truly a team player with remarkable online business management skills, and her commitment to excellence has played a significant role in the success and efficiency of our operations. I couldn’t imagine our business thriving without her contributions!
Natalie Randolph, Founder & Creative Director of Marie Rose Virtual Solutions
Maci supports our company as our Operations Manager. She helps to ensure that all of our processes have SOPs and they are consistently followed. She's great at what she does and we really appreciate her support. Thanks Maci!
John Vyhlidal, Founder & CEO of Unleash Epic
Maci and I have been working together for the past year and she has been an amazing part of increasing the scope of my business. Not only is Maci dependable, organized and reliable, but she also brings fresh ideas to the table and has led to many collaborations. She has spoken to my business group mastermind about the value of VAs and helped give the group insight on how to get started and ways to integrate utilizing a VA. I'm looking forward to continuing to work together and I would highly recommend Maci.
Ryan Irwin, Founder & CEO of Impact Action Coaching
Maci has transformed my business in the best possible way. Her dedication to growing in her industry has not only expanded her skills but also brought immense value to my business. She applies everything she’s learned with precision and care. Her clear communication during our weekly meetings and her ability to complete projects and tasks efficiently were key to consistently exceeding our goals. Maci has given me back precious time to focus on other areas of my business while she seamlessly managed client relationships and improved the overall customer journey. Maci is a true asset. Her grit and perseverance ensure she’ll continue to excel and make a meaningful impact wherever she goes.
Amanda Batt, Founder & Owner of Simplicity Created